Flat Fee MLS Florida: Brokerless.com vs Houzeo
Comparing flat fee MLS services in Florida? Here’s how Brokerless.com stacks up against Houzeo when it comes to pricing, coverage, and closing fees. Thousands of Florida homeowners have saved thousands using Brokerless.com’s affordable, no-hidden-fee approach to MLS by owner listings.
📊 Florida Flat Fee MLS Comparison
| Company | Upfront Cost | Closing Fees | Florida MLS Coverage |
|---|---|---|---|
| Brokerless.com | From $99 | $0 | Statewide – Florida MLS Coverage |
| Houzeo | From $349 | 0.5% to 1.25% at closing | Statewide (varies by plan) |
✅ Why Choose Brokerless.com in Florida?
- No hidden closing fees – keep 100% of your sale proceeds.
- Trusted since 2006 with thousands of successful FSBO sales.
- Full MLS exposure statewide across all major Florida MLS boards.
- Listings syndicated to Zillow, Realtor.com, Trulia, and more.
Start your MLS by owner Florida listing today with our flat fee MLS packages or learn how it works.
📌 Florida Cities We Cover
Brokerless.com offers MLS listing access across every major Florida market including:
Brokerless.com vs Houzeo in Florida – Pros and Cons
✅ Brokerless.com – Pros and Cons
Pros:
- True flat fee pricing with no hidden closing fees
- Access to major MLS boards across Florida
- Keep full control as an FSBO seller
- Trusted brand operating since 2006
- Direct, transparent support (no upsells)
Cons:
- Self-managed process — you handle showings and negotiations
- Requires basic familiarity with online listing steps
✅ Houzeo – Pros and Cons
Pros:
- Wide brand recognition and slick tech interface
- Offers bundled upgrades like digital dashboard and offer review
- Covers most major Florida MLS regions
Cons:
- Typically charges 0.5% to 1.25% at closing — not truly flat fee
- Upsell-heavy structure may increase final cost
- Less personal support, more automation-based service
✅ Pros of Using a Flat Fee MLS Service Like Brokerless.com vs. Houzeo
- Save on listing commissions: Both Brokerless.com and Houzeo let you avoid the typical 2.5–3% listing agent fee.
- MLS access without paying 0.5%–1.25% closing fees: Brokerless.com charges no closing fee, unlike Houzeo, which typically charges 0.5% to 1.25% at closing.
- Full control over your FSBO sale: You manage showings, pricing, and negotiations directly.
- High visibility: Listings appear on Realtor.com, Zillow, and the local MLS — the same platforms used by traditional agents.
- Transparent pricing: Brokerless.com offers flat fee options upfront with no hidden costs.
⚠️ Cons of Using a Flat Fee MLS Service (Including Houzeo & Brokerless)
- DIY process: You'll handle most aspects of the sale yourself, which can be time-consuming.
- Negotiation experience: Without agent support, you may not get top dollar unless you're confident negotiating terms.
- Legal responsibility: You're responsible for disclosures, timelines, and local regulations.
- Not all platforms are equal: Some companies like Houzeo upsell heavily or offer limited customer service unless you upgrade.
- Closing fees: Many sellers don’t realize Houzeo often adds a closing fee, which negates some of the flat fee savings.
🧠 Frequently Asked Questions (FAQs)
1. Is Houzeo really a flat fee MLS service?
Houzeo advertises flat fee plans, but most packages include a 0.5% to 1.25% closing fee, making it a hybrid pricing model. Brokerless.com, by contrast, charges no closing fee — just one flat rate upfront.
2. Does Brokerless.com offer the same MLS exposure as Houzeo in Florida?
Yes. Brokerless.com provides 100% statewide MLS access across all major Florida MLS boards, just like Houzeo. Your property appears on Zillow, Realtor.com, Trulia, and the local MLS.
3. What’s the biggest difference between Brokerless.com and Houzeo?
The biggest difference is in pricing and service. Brokerless.com charges no closing fees and has no upsells. Houzeo often charges extra at closing and uses a tiered upgrade system.
4. Is customer support better with Brokerless.com or Houzeo?
Brokerless.com offers direct, transparent support without upsells. Houzeo relies heavily on automation, and personal support often requires an upgraded plan.
5. Which is better for experienced FSBO sellers?
If you’re confident managing your own sale, Brokerless.com is the better value. It’s simpler, cheaper, and gives you full control without surprise costs.